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Posted: 9/23/2012
Blogging is a key to turning your website into a traffic magnet
By By Staff

Blogging is a key to turning your website into a traffic magnet

Tags: Online Marketing, Site Traffic

 
In the early days of the web (say, ten years ago), it was  very common to come across websites that were basically electronic versions of a calling card. Beyond the company name, a short sales pitch  and some basic contact information, there was very little to it. The message of these websites was basically, “Here I am. Take it or leave it.”

With today's explosion of viral social media and video, the most successful commercial websites become traffic magnets by reaching their visitors – and clinch their sales – by simultaneously using a number of different online marketing techniques. One of the most popula and successful – and the least understood – is adding a Blog to your website.

Your Blog as a "Traffic Magnet"

The blog (short for web-log) can be your businesses personal online journal. Frequently updated, blogs most often is posted to a single page in a  reverse-chronological order, in order to create an on going “autobiography” of the site, or the site host. Blogs can be devoted to anything under the sun – and can serve as a traffic magnet and an important tool for bringing in more online web traffic.

When you add a blog to your site, and feed it regularly with new keyword rich postings, you’ll instantly make your site a traffic magnet and more interesting that will give your first-time visitors a reason to come back for more.

When blogging, you can – and should – always include a mechanism for comments. This builds a viral community, increases your visitors’ sense of loyalty, and makes the “conversation” more interesting for everyone. Even more importantly, these comments can give you very important feedback about your site – or the products and services you sell. This can be parleyed into a stronger presentation that will appeal to more people, drive additional traffic to your site, and ultimately increase sales.

The Great Blog-Link Conspiracy

Many Publishers of blogs will frequently approach other bloggers with the following proposal: “please link to me, I’ll link to you.”

Of course, getting positive links to your site posted around the internet is a positive thing. But there’s much more. You can generate more online traffic by looking for blogs that discuss the topics related to your own area of expertise. Join in the discussion. Post Comments frequently. Do your best to be helpful. And by all means, be sure that every time that you comment, you include your name, contact information, and a direct link back to your site.

Conduit – Add “Draw” to Your Blogging Efforts

Conduit community toolbars can increase the effectiveness of blogging as a traffic magnet. Every time you add a new blog post, you can alert all of your toolbar subscribers with a “teaser link” that appears in the toolbar as a link or widget, that encourages your subscribers to click through to your site.

Conduit toolbars are also an excellent way to “dress up” your blog and make it more attractive. With Conduit, you can easily incorporate news feeds, music, streaming audio and video, podcasts, games and applications into your toolbar – all of which can be become part of your blog. You can even take advantage of Conduit’s standing agreements with syndicated content providers, and offer your visitors a selection of top-quality articles and media, absolutely free.

Best of all, by publishing a Conduit toolbar, your blog becomes part of the Conduit network’s 38 million subscriber base – making it an even greater traffic magnet and possible to bring in more directed traffic, from more parts of the internet, than ever before.


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