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Posted: 8/8/20130 Entries
Video SEO Marketing Can Be Easy With This Guide
By Greg Bennett
Many people are interested in developing a video marketing campaign but do not know where to begin. Have you heard about it, but still need solid advice? This is the place for you. This article will give you the skill you need to do video marketing. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users' mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors.
TIP! When writing an SEO article for your website make sure that your chosen keyword appears in the opening and closing paragraphs, but do not fill the article with the keyword. A search engine will see an article with a ridiculously high keyword density as spam and the article will be useless for improving your website's search engine rank.
Great content is critical if you want a video to go viral. You need not have expensive video equipment for your video to be viewed by millions of people. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. Knowing this, buy the best camera that is reasonable for your budget. You can take a do-it-yourself approach to learning the tips and tricks of becoming an SEO. There is a wide array of resources you can look to for help in learning the trade. There are plenty of websites to help you on your journey as well as some great books to read.
TIP! Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website.
Are you selling a product? Make a video showing potential customers how your product works. This is a way to help build up confidence in what you are selling. By seeing it in action, the product will have more buyers. Remember to effectively use the description meta tag on your website, because that is what search engines will use to summarize what a page on your website is about. Search engines will generally use a maximum of 160 characters for this description meta tag. Using the description meta tag, will go a long way toward boosting your SEO value.
TIP! One of the biggest mistakes budding SEO experts make is having titles on their site that are just too long. Keep in mind that most search engines put a 60 character cap on keywords for a title, so the shorter, more informative you can make your title, the better off you will be.
You have to grab people's attention right away if you want them to view your entire video. The initial 15 seconds are the make or break period. Give your viewers a reason to watch the whole thing. To get the best SEO ranking, it's important to write quality copy. Excellent copywriting is at the core of search engine optimization. It typically generates more visitors and attracts more inbound linking. Plus, the search engines, especially Google, have ways of determining how well a story is written and how useful it is, both of which are weighed in search engine ranking.
TIP! Publish content with as little HTML code as possible. Search engines prefer pages that favor actual content instead of tons of HTML code.
A good video does not need to be expensive. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. A long, involved script and a great deal of experience is not required either. Be yourself and look in the camera while talking. In fact, you might not even need to do this. Screen capture sequences and PowerPoint presentations sometimes get the job done. When you write an article that is SEO friendly, make sure you do not forget to make it enjoyable to read, too. You never know who will come across your article and it will reflect poorly on you as a writer and marketer, if your piece reads like straight, SEO spam.
TIP! Getting a new website linked to by established, highly-ranked sites can significantly speed up the process of getting it indexed by search engines. This is important to search engine optimization schemes, because the initial indexing delay for new sites is extremely frustrating.
Marketing a video isn't hard at all. Learn from the tips located above and begin making videos for your video marketing campaign. Your video marketing campaign could allow you to reach out to millions of potential customers. Why not tap into this huge market?
 
 
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