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Posted: 8/7/20130 Entries
Make Online Video Marketing Work For You
By Greg Bennett
Most companies today are using video to their advantage; are you? Many people are addicted to YouTube, and if your video is interesting and informative, they'll stop watching cat videos long enough to check it out. If you'd like to start promoting your business with video marketing, the following article can help.
TIP! Don't forget your SEO as you create your video! Include key words and phrases in the title and video. You can even use your website's keywords in the name you use on YouTube to further your SEO.
Video marketing is a great way to stay in touch with your audience. Let your customers know that they can send in questions about your business's services or products. Use those questions to generate regular videos answering the questions. If possible, offer a prize or incentive to customers whose questions were used in the clip. Be certain to optimize each video. Come up with different titles and descriptions for the videos that you upload to different sites.
 
You should put keywords in there, as well. You might also include contact information so that customers can reach you.TIP! Never quickly throw together a title! It has to include not only SEO keywords you think will bring in the right viewers, but also something catchy so they'll actually click the link. What would viewers like yours be looking for? Try to create a title which is witty and alluring.
 
Place a screen capture of your company's website in your videos. This helps viewers realize how you have your site designed. How-to videos also could benefit from website screenshots. Save screenshots from your computer, and use editing software to compile them into your video. You need to get your viewers' attention right away. You need to get their attention in the first few seconds. Provide something almost immediately that draws your viewers in.
 
TIP! If you are relatively unknown, you need to promote your video so that others will know it is out there. While SEO tactics should help propel you to the first page of Google, this doesn't happen overnight.
Make a video showing how others should use your product. In additional to solving problems for people who have purchased your product, you will also attract new customers to purchase because they will see the type of product support available. You can read about video marketing all day, but you can't start realizing the profits until you get out there and start making original videos. Do not stop with these tips, however. There is always much more you can learn. A little research will ensure that your video marketing efforts succeed.
 
 
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