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Posted: 3/31/2015
Organic Marketing Compared to Other Marketing Strategies
By Patricia Meek
Organic Marketing refers to a multi-channel method of promoting your business online, using search engines, social media and the like to get as your name out there as much as possible with minimal advertising cost. At Georgia Hosting  and Local SEO we have been establishing our clients online for several years. We know how exactly which mediums have the most impact for your specialty, and exactly how to tweak them to provide maximum results. You can monitor your marketing progress by the stats counter on your website. The numbers of hits and contacts will rise. See the difference for yourself.
 
The term Marketing in general means establishing the value of your products or services to create a demand for them. According to BJ Bueno and Scott Jeffrey of CultBranding.com, there are 52 types of marketing. This is an awesome article. Here are some examples:
 
Cause Marketing - developing a rapport with customers because you share the same cause
 
Close Range (or Proximity) Marketing - like when you sign up for Ned's Pizza and get a text coupon for lunch tomorrow
 
Relationship Marketing - building a rapport with customers instead of selling. Purchase comes as a result of trusted relationship
 
Scarcity Marketing - making a product available only to a few raises the desire for it
 
Word Of Mouth - the ancient way to market. A satisfied customer tells another. Works best for a single prized item you sell or make
 
Call To Action Marketing - ask customers or web viewers to sign up for email, get an estimate, go the next step
 
Viral Marketing - keep re-inventing the wheel so customers develop a desire for the new product and talk about it to others
 
Diversity Marketing - for example, McDonalds sells sweet tea in the South U.S. and wine in Paris
 
Undercover Marketing - NOT telling the public, but letting on that something is developing can create a desire to buy
 
Mass Marketing - A shotgun-splatter approach large businesses with lots of money use, like Coca-Cola. Don't try to appeal to any segment of the population but blanket various media with the simple message to buy your product.
 
Seasonal Marketing - Cadbury Eggs, anyone?
 
PR Marketing - they make the example of Steve Jobs who held a media press conference every time a new release came out
 
Online Marketing - in any form from banner ads to pop-ups to targeted cross-advertising. Some are paid and some are free listings
 
Email Marketing - almost everyone does this now, asking for your email address so they can send you direct sales updates
 
Brand Lovers Marketing - avid customers wear the brand name as if it is part of their identity
 
Event Marketing - the prime example of this is Macy's Thanksgiving Day Parade. Creates a warm, fuzzy feeling, doesn't it?
 
Outbound Marketing - hiring a marketing company to identify possible consumers for your product
 
Inbound Marketing - telemarketers that call lists of people in search of prospects
 
Freebie Marketing - giving away key chains, etc. to promote your company
 
Loss Leader Marketing - drastically reducing the price on one item with the expectation that buyers will buy more than that item.
 
Newsletter Marketing - does not sell, but raises awareness of trends in the industry and provides insight to customers
 
Article Marketing, Content Marketing, Blogging - same idea, varying media such as print, web and blog to promote the company
 
Content Marketing - writing articles that teach about the uses of a product or service that you sell. Sometimes tagged onto sponsorship.
Trade Shows
Search Marketing - getting listed on search engines
 
Direct Marketing - sending mail to identified and targeted potential customers either by region or by market study
 
Niche Marketing - for example, there are lots of shoe dealers, but how many sell tap shoes? Instant loyal tap customers
 
Drip Marketing - I think this used to be know as "Burma Shave" for the short lead-on messages that end in a punchline for the product.
 
Community Marketing - "engage an audience of existing customers in an active dialogue" to learn what they want. Promotes loyalty.
 
Social Media Marketing - facebook posts, twitter tweets, etc.
 
Cross-Media Concept - reach target buyers through a variety of mediums such as mail and email, all carrying the same message.
 
B2B Marketing - focus your efforts on third party sources - other businesses or organizations that will sell/promote your goods or services
 
Promotional Marketing - contests, coupons and free samples
 
Ambush Marketing - tries to capitalize on big events without paying sponsorship fees. Not an acceptable business practice
 
B2C Marketing - Business to Consumer - an aggressive short term barrage of coupons, displays, storefronts to make shoppers buyers
 
Cloud Marketing - An example given is Dunkin Donuts giving access to online games that include pics of their flavored coffees
 
Mobile Marketing - Marketing on a Smartphone, perhaps targeted to your current location or preferences
 
Alliance Marketing - two or more businesses pool resources. Example: Ben & Jerry's new flavor, Stephen Colbert's "Americone Dream"
 
Reverse Marketing - Dove's Campaign For Real Beauty told women they were naturally beautiful, so they became fans of Dove
 
Telemarketing (Inside Sales) - Not popular. Best when not selling outright, such as "I am calling to let you know you have a new restaurant in town and invite you to come by and visit us."
 
Free Sample Marketing - free samples in the mail, often handled through third party mailing companies
 
Direct Mail -  uses market studies to target your potential consumers (target market) and get advertising directly to them by mail, email, etc. it includes a specific 'call to action' such as a certain phone number or web link, and relies on data collected (measurable response) to determine whether is is effective.
 
Database Marketing - similar to direct mail marketing but uses even more refined statistic and consumer analysis to define a  narrow, more select group of potential consumers and then using any addressable medium (mail, email, etc. to send a personalized message based on their consumer behavior, such as Nike targeting long distance runners only for a new cross-country shoe.
 
B2B Database Marketing - popular because business databases aren't under the same privacy laws as personal, so it is easier to get more specific information. So, for example, Nike would target a runners shop, outdoor sports shop or athletic footwear store about the new shoe.
 
Personalized Marketing - for example, Nike ID allows buyers to personalize their shoes, creating brand loyalty
 
Affinity Marketing - similar to partnership marketing except in this case you have one company that is well known introducing a new or less well known one to their customers.
 
Cultural or Cult Marketing - draws customers based on their ideology, such as no animal testing or Peace Tea
 
Humanistic Marketing - appealing to a feeling of deprivation of basic needs (car - safety, beer - friends, paint - self expression)
 
Guerrilla Marketing - grassroots, low budget, surprise factors such as flyers, tattoo, bumper sticker, spray paint T shirt
 
Brand Marketing - creating loyalty for the brand instead of individual products, such as Mercedes
 
Now, getting back to my original story, Organic marketing is different from Direct Marketing, Advertising, Mass Marketing and POS (Point Of Sale). Here's why:

Direct Marketing seeks new customers in a certain area who are not highly interested. This type of marketing usually involves a heavy investment of time and money. The emphasis is on reaching the individual with a sales pitch, and the return is not high-volume. An example of this is mass mailers that go directly to personal mailboxes.
 
Mass Marketing is a blanket type of marketing, reaching out to a larger population of not-highly-interested people at once. This also involves  time and considerable money. Examples of this type are radio or TV commercials. The difference is that this repeat marketing (usually contracted for multiple airing times) develops name recognition.

Advertising is a third means of reaching the public. Examples of this type include reaching the public through reputation promotion, links in the Yellow Pages and so on - also a paid, blanket coverage of a specific area or not-highly-interested consumers.

POS (point of sale) is slightly different because it is limited to the general vicinity of your business - the cash register at your store or the shopping center or office park where you are located. Generally, you might hang signs in your area regarding a special sale, or have a sign holder in front of your store. In this situation, though, you are waiting for the customer to come to YOU, which is not very effective.
 
Organic Marketing manages to disperse your company name over a broad area AND concentrate it in your community or area of expertise through careful placement and key wording, all with minimal cost.
 
 
Posted: 3/26/2015
Give Me a Good Reason To Blog
By Patricia Meek
At Georgia Hosting, I'm usually the blog writer for our clients. With degrees in Journalism and Art, plus experience as an Atlanta magazine editor, I have the necessary tools to make a sensible article out of just about any subject.
 
But when people ask me why they should have a blog, hey, I'm new to this ever-changing world of computers, too. I don't have all the answers except to say that from a webmaster's point of view, every time your name goes out on the internet again, it positively affects rankings. You don't have to write War and Peace, just a couple of short paragraphs that put your name out there again and again. That's how marketing works. Someone may not hear you the first time, but maybe they'll notice you the 20th time. When you tie your blog in to your facebook, twitter and whatever-the-latest-thing-is accounts, you market exponentially with just one article and a lot less work.
 
That's part of my job doing local seo for Georgia Hosting. Posting may be a little time-consuming but it's the best thing when your company has a limited advertising budget, and a great thing if you're a larger company that is trying to be more consumer-friendly.
 
However, I want to give you more than just the two concepts of boosting ranking and repetitive marketing. So I went to my great oracle - the internet itself - to ask what others have to say about Reasons To Blog. Here are some results:
 
Allows you to get more in-depth on a single subject or product
Big company news or sudden changes
Highlight or give kudos to an employee
Brag about a high-profile or difficult project
Show Before and After shots
Collect general customer opinions ("How are we doing?")
Expose new concepts and get feedback before it goes into production
Target certain topics for long-range discussion over several postings
Tell about community service projects your company is involved in
Put out a call for a network 'think tank' of  experts on a crucial issue
Draw in new customers who dsicover your blog when they do a topic search
 
Here is my personal reason to blog: The more I must write about a topic, the more focused I become. I get it out of my head and down on 'paper' as such. Seeing it on the page gives me a new perspective with which to form decisions, and it may be the launching point of an all-new train of innovative thought.  For a lot of very good reasons, it is worth taking the time to blog.
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